Best AI Prompts for Website Copywriting

Write headlines that convert, hero sections that hook, and CTAs that get clicks — 10 AI copywriting prompts.

Great website copy is one part empathy, one part clarity. Use AI to draft fast — then humanize.

Prompt: Hero section generator

Write 5 hero section variants for a website selling [PRODUCT] to [AUDIENCE]. Each variant: H1 headline (under 12 words), 1-sentence subhead, 1 primary CTA, 1 trust signal.

Prompt: About page

Write an About page for [BRAND]. Sections: 2-sentence mission, founding story (150 words), what we believe (3 short principles), team intro placeholder, CTA. Tone: human, warm, confident.

Prompt: Feature → benefit translator

Take these product features [LIST] and translate each into a customer-facing benefit. Use the formula "so you can…". Output as a 2-column table.

Prompt: Landing page outline

Build a landing page outline for [OFFER]. Include: hero, problem, solution, social proof, features, pricing, FAQ, final CTA. For each section give exact copy hints.

Frequently asked questions

Does AI copy convert?

When edited well, yes. AI gets you to 80% — your tweaks take it to 100%.

Best AI tool for landing pages?

Claude for long-form, ChatGPT for fast iteration, Copy.ai for templates.

Final thoughts

Conversion-grade copy = empathy × clarity × specificity. AI helps with all three when you give it the right prompt.

Related reading: Browse our full Prompt Library or compare the top AI Tools.